KievGas supplies natural gas to the capital of Ukraine, providing service to 2 million customers, including physical entities, over 300 industrial enterprises and 1300 public utilities. The company’s headquarters are located in an office building in the center of Kiev. JFA was asked to provide a design concept for a new building exterior as a part of a general renovation of the company headquarters. JFA was asked to utilize curtain wall components developed by Alumil Ukraine SA. Working directly on the façade design with Dr. Yannis Kechagias, President of Alumil Ukraine, JFA seized upon the brand identifier of the company – blue gas flames – to generate a façade design that becomes an enormous billboard for the company. By implementing this idea of “Brandchitecture”, an elegant curtain wall façade that is strategically illuminated at night so as to be highly visible from a distance, transforms a nondescript building into a branding focal point for KievGas.